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Malene
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As a mother of two girls I have over the last few years become increasingly frustrated with the tendency in the UK to dress children as mini adults. Kids should not wear high heals, g-strings and cropped tops and why o why should I pay lots of money for tops with logos (I do not want my children to represent an advertising board). They are kids for such a short time, so let them be dressed as kids!
Also being a typical working mum specializing in multi-tasking (a concept my husband is still to discover), I don’t particularly like shopping with children in tow. When I finally undertake what is supposed to be “our favourite past time activity” I end up spending more time bribing my children than I actually do looking round the shops. In my pre-kids era I would have sworn never to resort to bribery; - but hey ho we all learn!
So born out of my frustration with the choice on the UK market, I went back to Denmark from where I originate and tracked down suppliers and purchased suitcases full of children’s clothes. I could well be accused of being biased, but I have always admired the Scandinavian ability to dress their kids in cool, funky, traditional clothes without straying away from the fact that kids should be dressed as kids and not as mini adults.
So here we are a few months down the line (and a spare room full of children’s clothes) my web site www.kidsshouldbekids.co.uk is now up and running. It has been hard, frustrating and rewarding; I have no experience of the clothing industry (my Saturday job in NEXT had not provided me with any inside industry knowledge) and even when I exaggerate, my technical knowledge could be written on the back of a stamp.
But the site is now live, and all the hard work has been worth it because I so passionately believe that kids should be dressed as kids and not mini adults. I will continue on this mission of mine in the aim to provide parents with not only a convenient way of purchasing children’s clothes (gone are the days of dragging screaming kids round the shops) but also in the aim to provide an alternative to the worrying trend of inappropriate children’s clothing.
The clothes I stock are; contemporary, trendy, hip, sweet, functional and of a high quality. The materials are great, soft, comfortable and durable in beautiful designs. Every item has been chosen for its quality, wearability or simply because it looks good. Welcome to Kids should Be Kids!Malene Stanley
Founder www.kidsshouldbekids.co.uk
Places tagged by Malene as "childrenswear"
